CSTO2NE Podcast – Eco-Innovation Business Models - Episode 4: Piloting Innovation at Scale: Industrial Demonstrations and Certification Roadmaps
- il y a 11 heures
- 1 min de lecture
In this CSTO2NE podcast series—based on our Training Seminar on Eco-Innovation Business Models (26 January 2026)—we explore what it takes for circular construction innovations to move beyond technical promise toward market adoption.
In Episode 4, Lorna Anguilano, Reader and ETC Director at Brunel University London, as well as CTO and Director at Phyona discuss why adoption can still be difficult even when technologies are technically ready. The episode looks at how to position a value proposition, so it survives procurement decisions, what role regulation, End-of-Waste status and certification play in scaling, and what typically defines the critical path to market.
Lorna also highlights the real challenges that arise when moving from pilot phases to industrial-scale production and explains how organizations choose between product sales, “as-a-service” models, and partnerships to succeed in conservative markets, using the Phyona case study as an example.
Conceptualization, review, and editing: Antonia Pacios and Anabel Castillo.
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